Top Word Puzzle Games Performance in New Zealand Q1 2025

In the first quarter of 2025, word puzzle games continued to engage New Zealand users across both iOS and Android platforms. According to Sensor Tower data, the top five games demonstrated varied performance in terms of downloads, revenue, and active users.

NYT Games: Wordle & Crossword from The New York Times Company saw a notable increase in weekly revenue, peaking at approximately $3.8K in mid-March. Downloads fluctuated slightly, with a peak of 2.4K at the start of the quarter, while active users showed a gentle decline from 87.2K to 89.2K by the end of March.

Wordscapes by PeopleFun, Inc. experienced a steady revenue stream, maintaining around $1.9K weekly in February. Downloads peaked at 2.9K in the first week of January, and active users climbed from 28.6K to 33.7K through March.

Words With Friends Word Game by Zynga Inc. exhibited a moderate revenue increase, reaching $1.4K in early March. Downloads remained relatively low, peaking at 368 in mid-January, while active users hovered around 2.6K.

Scrabble® GO - New Word Game from Scopely, Inc. maintained a consistent revenue pattern, with weekly figures around $600. Downloads initially spiked at 985 in early January, but active users saw a slight decline from 3.6K to 3.1K.

Finally, Wordscapes Solitaire, also by PeopleFun, Inc., showed a resurgence in downloads, reaching 1.9K in mid-March. Revenue trends remained stable, ending March at $717, while active users increased from 7.2K to 8.5K.

These insights from Sensor Tower highlight the varying dynamics of the word puzzle game market in New Zealand, with each app showing distinct patterns in user engagement and monetization. For more detailed analysis and data, visit Sensor Tower's platform.